Rose Communications

Your Marketing and Communications Partner.

Rose Communications is a strategic marketing and communications consultancy that works across the insurance and financial services landscape.

Because we understand the insurance ecosystem, we don't just shape messaging. We help you make decisions, prioritize what matters and translate it into action across media, marketing and events.

We stay close to the work, from initial idea through rollout, so nothing gets lost and nothing slows down.

The result is marketing and communications that drive real business results.

We're guided by four values that shape how we advise, collaborate and show up.

EXPERTISE

FLEXIBILITY

INTEGRITY

GRACE

EXPERTISE

Deep experience in insurance, financial services and professional services, with
a strong ability to translate complex topics into clear, compelling messaging and integrated marketing campaigns that drive visibility, engagement and measurable business outcomes.

FLEXIBILITY

We adapt to how you work, not the other way around; aligning to your goals, team structure and pace.

INTEGRITY

Honest, thoughtful counsel rooted in doing the right thing for clients and
their stakeholders.

GRACE

Composed, polished guidance that helps leaders navigate sensitive situations and high-stakes moments with confidence.

Creating visibility, building credibility, and driving growth for your business.

Our clients trust us with their stories, their leaders and their most visible moments. We take that responsibility seriously.

Our work supports organizations where reputation, credibility and visibility directly influence growth. We partner closely with leadership teams to shape narratives, strengthen positioning and deliver measurable outcomes, including high-impact events, campaigns and integrated marketing efforts.

The team has contributed to the success of many distinguished financial services brands, including Aon, CAC Specialty, CNA, HUB, Liberty Mutual, McGill and Partners and Snapsheet.

Flexible, responsive and custom marketing and communications support mapped
to your needs.

No two clients’ needs are the same. Some want a strategic partner embedded with leadership. Others need targeted support around media, thought leadership, marketing programs or event execution. Our services are designed to adapt to your goals, your team and your pace.

Whether you need a strategic partner, an extension of your internal team, or focused support for a critical moment, we meet clients where they are and build from there.

STRATEGY &
CONSULTING

Brand Strategy & Value Prop

Marketing and Communications Planning

Executive Communications

and Positioning

Message Development

M&A Communications

C-Suite Advisory

THOUGHT LEADERSHIP
& VISIBILITY

Media Relations
(Trade, Industry, and Top-Tier)

Speaking Strategy and Placement

Awards Strategy and Submissions

Placement Amplification

MARKETING
& CONTENT

Paid Digital Campaigns
(LinkedIn, Programmatic

and Targeted Media)

Integrated MarComm Planning and Execution

Executive LinkedIn Programs

Marketing Material Development

RESEARCH
& INSIGHTS

Competitive and Market Intelligence

Audience and Stakeholder Insights

Sponsorship and Partnership Research

CRISIS & REPUTATION MANAGEMENT

Crisis Communications Strategy

Scenario Planning/
Message Development

Rapid Response and
Media Management

Executive Preparedness

EVENTS &
EXPERIENCES

Event/Sponsorship Strategy and Execution

Venue Sourcing and Coordinating

Speaker Preparation
and Run of Show

Post-Event Content
and Amplification

About the Team

Cybil Rose

President and Founder

Cybil Rose is a marketing and communications advisor specializing in the insurance, financial services and professional services industries. As the founder of Rose Communications, she helps clients strengthen market presence, align messaging with business priorities and turn complex ideas into clear, actional programs.

Her work spans media relations, thought leadership, executive positioning and integrated marketing campaigns.

Previously, she led corporate communications for KemperLesnik, working with clients such as Aon, Liberty Mutual, HUB and CNA. She began her career in broadcast journalism and brings a strong foundation in storytelling and audience engagement.

Cybil is also the founder of BlueSkies Foundation, supporting wounded veterans through skydiving, and previously served on the board of the Insurance Industry Charitable Foundation.

Strategic Marketing & Communications

| Executive Positioning |

Market Visibility

| Events & Experiences

Cara McCall

Chief Marketing Officer

Cara McCall is a senior marketing strategist and advisor who helps organizations build their brand and strengthen how they show up in the market. She specializes in the insurance, professional services, and financial services industries, bringing deep experience in complex, relationship-driven businesses.

In her role as Chief Marketing Officer at Rose Communications, she partners with clients, cross-functional agencies and in-house teams to shape strategies, refine brand and value propositions, and deliver integrated marketing programs that drive differentiation and measurable growth.

She previously held senior leadership roles at CAC Group, CNA, and Aon, where she led large-scale brand transformations, built and led high-performing teams, and delivered results exceeding industry benchmarks. Her work spans brand development, creative and content strategy, events and enterprise marketing leadership. She began her career in B2B publishing and agency environments, building a strong foundation in integrated marketing, storytelling, and client service.

Helping businesses elevate their visibility, establish thought leadership and drive measurable success.

Contact

Let’s connect.

cybil@cybilrose.com

+1.847.638.6691

AMANDA ACEVEDO